Sales Development Representative

About SoftCo:

SoftCo is an AI-native Procure-to-Pay (P2P) and Accounts Payable (AP) automation company built for complex organisations. In a market full of rigid templates and “plug-and-play” promises, our approach is different. We tailor automation around the organisation, not the organisation around the software. 

For over 35 years, we’ve helped finance teams move from reactive, manual processes to controlled, scalable and strategic P2P operations. Our AI-native platform strengthens accuracy, visibility and insight, but it’s our delivery expertise that ensures it works in the real world. 

Our success at a glance: 

• 1M+ users worldwide 

• Trusted by organisations including Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government 

• Global reach with offices in the US, Finland, UK, Kosovo and Ireland 

• A reputation for owning where precision engineering meets long-term partnership 

Join us as a Sales Development Representative and help shape the future of intelligent finance operations. 

Sales Development Representative - Your role:

We are growing our Sales Development Team and are seeking a motivated, proactive Sales Development Representative based in Dublin to develop and execute lead generation and qualification for our international markets. In this role, you will drive lead generation and qualification across our international markets, working closely with both Sales and Marketing stakeholders. This is a unique opportunity to build and refine your consultative selling skills in a fast-paced, cutting-edge technology environment. The ideal candidate is energetic, results-oriented, and ambitious, with a strong desire to learn, contribute, and grow within a high-performing team.

Your responsibilities:

In this outbound-focused role, you will be responsible for developing and driving new business opportunities by identifying and proactively reaching out to prospective customers. This includes conducting exploratory conversations, effectively positioning SoftCo’s value proposition, nurturing relationships, and generating a strong, qualified sales pipeline.

• Break into new companies by engaging with prospects using a multi-channel (email, phone, Linkedin) and value-based approach, to create new business opportunities.

• Identify & profile accounts/personas to target with outbound prospecting approaches.

• Execute a personalised ‘sniper’ approach to prospecting personas within accounts to generate new opportunities.

• Prepare activity reports weekly using Gong, Sales Navigator, ZoomInfo & Hubspot.

• Qualify leads by understanding their needs, challenges, and interests in our solution.

• Analyse the prospect's needs in terms of current business obstacles, what they are looking to achieve, and why.

• Align with AEs to further progress business-ready leads to ensure a smooth handover for the prospect.

• Nurture leads through regular communication and education about our solutions.

• Collaborate with sales and marketing teams to develop and refine messaging and sales strategies.

Your profile:

In this role, you'll be an essential part of the Sales Development Team, and you will have the following:

• Key mindset for success, resilience, grit, curiosity, problem-solving, ownership and goal-oriented.

• A positive can-do attitude and a team player.

• A Hunter mentality and goal-oriented - our quota is the floor, not the ceiling.

• Experience in a similar role, preferably in a SaaS/Tech company with a strong focus on outbound prospecting.

• Proven track record of generating leads and building a pipeline of potential customers.

• Excellent communication skills, both written and verbal.

• Strong organisational and time management skills and attention to detail.

• Ability to work independently and as part of a team in a target-driven environment.

• A sharp focus on goals and KPIs & a straightforward approach to achieving them.

• Resilience and Accountability is a core skill for becoming an extraordinary SDR.

• Knowledge of CRM tools such as Hubspot, Gong, LI Sales Nav, ZoomInfo, Dripify or similar tools is an advantage.

• Proficient in the use of standard MS Office applications.

• Fluency in written and spoken English with excellent interpersonal and influencing skills.

What We Offer:

• Competitive remuneration and performance-based bonus  

• Company-paid health insurance, pension and life assurance  

• Hybrid Working Model (2 days per week in office following onboarding period)  

• On-site gym with company-funded fitness classes (Dublin office)  

• Long service incentive awards and employee referral programme  

• Structured learning and development investment  

Our structure gives you real ownership and direct exposure to senior leadership. Progression is based on capability, not hierarchy. 

Our Culture:

Our culture is built on the values that shape how we work together and how we deliver for our customers. 

Initiative, accountability, and collaboration are central to how we operate. Our teams work across disciplines and locations to solve complex problems and deliver meaningful outcomes.

We encourage clear thinking, ownership and continuous learning. Expertise is respected and people are trusted to take responsibility for the work they lead.

Different perspectives strengthen our teams and improve the systems we build. We are committed to creating an inclusive environment where everyone can contribute and grow.

SoftCo is proud to be an equal opportunities employer and welcomes applications from all backgrounds. Learn more at softco.com/about-us.