Sales Development Representative

About SoftCo:

SoftCo is a fast growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company and we are looking for motivated, dynamic and collaborative people to be part of our exciting journey. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud and ensuring compliance.

With 35 years’ experience, SoftCo adopts a customer-centric approach and ranks highest in independent customer satisfaction surveys. We are proud that all our projects are successful, and that our market-leading technology makes a real difference to our customers and their organizations. We operate from offices in the US, Finland, UK, Kosovo and Ireland. We have over a million users worldwide including Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government.

Sales Development Representative - Your role:

We are growing our Sales Development Team and are seeking a motivated, proactive Sales Development Representative based in Dublin to develop and execute lead generation and qualification for our international markets. In this role, you will drive lead generation and qualification across our international markets, working closely with both Sales and Marketing stakeholders. This is a unique opportunity to build and refine your consultative selling skills in a fast-paced, cutting-edge technology environment. The ideal candidate is energetic, results-oriented, and ambitious, with a strong desire to learn, contribute, and grow within a high-performing team.

Your responsibilities:

In this outbound-focused role, you will be responsible for developing and driving new business opportunities by identifying and proactively reaching out to prospective customers. This includes conducting exploratory conversations, effectively positioning SoftCo’s value proposition, nurturing relationships, and generating a strong, qualified sales pipeline.

• Break into new companies by engaging with prospects using a multi-channel (email, phone, Linkedin) and value-based approach, to create new business opportunities.

• Identify & profile accounts/personas to target with outbound prospecting approaches.

• Execute a personalised ‘sniper’ approach to prospecting personas within accounts to generate new opportunities.

• Prepare activity reports weekly using Gong, Sales Navigator, ZoomInfo & Hubspot.

• Qualify leads by understanding their needs, challenges, and interests in our solution.

• Analyse the prospect's needs in terms of current business obstacles, what they are looking to achieve, and why.

• Align with account managers to further progress business-ready opportunities to ensure a smooth handover for the prospect.

• Nurture leads through regular communication and education about our solutions.

• Collaborate with sales and marketing teams to develop and refine messaging and sales strategies.

Your profile:

In this role, you'll be an essential part of the Sales Development Team, and you will have the following:

• Key mindset for success, resilience, grit, curiosity, problem-solving, ownership and goal oriented.

• A positive can do attitude and a team player.

• A Hunter mentality and goal-oriented - our quota is the floor, not the ceiling.

• Experience in a similar role, preferably in a SaaS or technology company with a strong focus on outbound prospecting.

• Proven track record of generating leads and building a pipeline of potential customers.

• Excellent communication skills, both written and verbal.

• Strong organisational and time management skills and attention to detail.

• Ability to work independently and as part of a team in a target-driven environment.

• A sharp focus on goals and KPIs & a straightforward approach to achieving them.

• Resilience and Accountability is a core skill for becoming an extraordinary SDR.

• Knowledge of CRM tools such as Hubspot, Gong, LI Sales Navigator, ZoomInfo, Dripify or similar tools is an advantage.

• Proficient in the use of standard MS Office applications.

• Fluency in written and spoken English with excellent interpersonal and influencing skills.

What we can offer you:

This is an opportunity to expand your knowledge, develop your career and work with state-of-the-art technology in a rapidly growing sector. We encourage our team to be ambitious and in SoftCo there is a culture of progression. We support your development by investing in training and partnering with leading learning platforms and providers. Uniquely, our structure means you work directly with the most senior leaders in the business, who see your potential.

A competitive remuneration package is on offer and our benefits package includes membership of our on-site gym (Dublin), company paid health insurance, life assurance, pension, bonus package, long service incentive awards and an employee referral scheme. If working for one of the most innovative technology companies is your thing, then look no further.

Join SoftCo and be part of a talented team that is shaping the future of SaaS software. Apply now to embark on an exciting journey where your skills and expertise will make a meaningful impact.

SoftCo values diversity and inclusion, believing different perspectives drive innovation. We are an equal opportunities employer and welcome applications from all backgrounds. Learn more us at softco.com/about-us.