Visual Content Specialist

About SoftCo:

SoftCo is a fast growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company and we are looking for motivated, dynamic and collaborative people to be part of our exciting journey. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud and ensuring compliance.

With 35 years’ experience, SoftCo adopts a customer-centric approach and ranks highest in independent customer satisfaction surveys. We are proud that all our projects are successful, and that our market-leading technology makes a real difference to our customers and their organizations. We operate from offices in the US, Finland, UK, Kosovo and Ireland. We have over a million users worldwide including Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government.

Visual Content Specialist - Your Role:

We are looking for a highly creative, tech-savvy and detail-oriented Visual Content Specialist to bring our written content and brand messaging to life across digital channels. In this role, you’ll combine strong design fundamentals with a modern toolkit of AI-driven creative tools to accelerate output, elevate quality, and help our content perform at its best. You will work closely with our content, product, and marketing teams to create visually engaging assets that enhance our presence on platforms like LinkedIn, Instagram, and YouTube, and support our sales and customer success teams with branded collateral.

This is a design-focused role, ideal for someone passionate about storytelling through visuals — from static carousels and infographics to short-form videos and motion content.

Your responsibilities:

• Repurpose blog posts and sales content into social media-ready visuals, such as LinkedIn carousels, imaging, and ads.

• Create short-form video content using raw copy or assets (motion, text overlays, subtitles, etc.)

• Apply and maintain brand consistency across all visuals as we roll out our updated identity

• Work with the broader team to improve visual workflows, content velocity, and publishing quality

• Collaborate with writers and digital marketing to ensure visuals align with audience needs

• Stay current with AI-driven content trends and propose new formats and experiments

• Design on-brand templates and layouts for:

- Sales decks and one-pagers

- Customer case studies

- Infographics and explainers

- Carousels for LinkedIn & Instagram

- Event collateral

- Short videos for YouTube, LinkedIn and Instagram

Your profile:

• Strong portfolio showcasing design and/or motion graphics work (ideally in a B2B or tech/SaaS environment)

• Experience with Figma, Canva, Adobe Creative Suite (especially Illustrator, Firefly and Photoshop), Midjourney.

• Experience with basic video editing tools (CapCut, Premiere Pro, After Effects, or similar)

• Understanding of digital publishing, particularly for LinkedIn, Instagram, YouTube, and Google Ads

• Ability to balance brand guidelines with creative flair

• Comfortable working cross-functionally with marketing, sales, content, and product teams

• Experience using AI tools for creative workflows

• Strong English communication skills (written and spoken)

Desirable:

• Familiarity with paid social ad formats

• Experience designing for a global B2B audience

• Light copywriting or UX writing skills

What we can offer you:

This is an opportunity to expand your knowledge, develop your career and work with state-of-the-art technology in a rapidly growing sector. We encourage our team to be ambitious and in SoftCo there is a culture of progression. We support your development by investing in training and partnering with leading learning platforms and providers. Uniquely, our structure means you work directly with the most senior leaders in the business, who see your potential.

A competitive remuneration package is on offer and our benefits package includes company paid health insurance, pension, bonus package, long service incentive awards, and an employee referral scheme. If working for one of the most innovative technology companies is your thing, then look no further.

Join SoftCo and be part of a talented team that is shaping the future of SaaS software. Apply now to embark on an exciting journey where your skills and expertise will make a meaningful impact.

SoftCo values diversity and inclusion, believing different perspectives drive innovation. We are an equal opportunities employer and welcome applications from all backgrounds. Learn more at softco.com/about-us.